Privacy Policy


Any personal information that you provide to Liquid Icon, Inc. ("LIQUID") is used only for the purpose of improving LIQUID's communications with you and making your experience on the LIQUID website enjoyable. LIQUID will not share your personal information with any third parties. By using our site, you agree to LIQUID's Privacy Policy.

The Information We Collect

In order to provide you with the most efficient and enhanced service and to better understand your preferences, we may request any of the following information from you: name, address, telephone number, email address, gender, year of birth, shopping preference, product interest and activity interests. When you shop on our web site, we also ask for your credit card number.

How We Use the Information

All personal information that we obtain about you will be used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you such as:

  • To complete an order you have placed with us. We may give you the option to allow LIQUID to save your information for a speedier check out the next time. This information would be used for a faster checkout and for no other purpose.

  • To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of LIQUID. We only send you this if you have opted-in to receive LIQUID catalogs or e-mails messages.

  • To analyze visits to the website and learn about the interests of our visitors in aggregate and on a personal level to better understand your interests and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.

  • To administer a contest, promotion, survey or other site feature

The information obtained from registration on-line is utilized to improve your web experience with LIQUID by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest and greatest information regarding LIQUID and its products.

The navigational information allows us to see which areas of our web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, browser version, IP address) may be collected which will provide information regarding the general use of our website.

LIQUID will never sell any information about you to anyone. "Cookies" are used by LIQUID only to allow you to use LIQUID's web site in the most efficient manner.


A cookie is a small removable data file that is stored by our web browser on our computer. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we use cookies to:

  • Remember the items in your shopping basket

  • Recognize you when you return to our website

  • Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings.


LIQUID will only send e-mails to you if you ask for them and you can easily unsubscribe at any time. LIQUID will not inundate you with emails, but will give you periodic information so you can stay up to date on what LIQUID is offering. LIQUID also uses your e-mail address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make on-line. All e-mails you receive will provide you with a link that will allow you to unsubscribe at any time.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Children's Privacy

LIQUID recommends that the LIQUID web site be used by children only with the involvement of a parent or guardian. Although LIQUID does not specifically direct its web site to children, LIQUID strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, LIQUID asks that anyone under 13 years of age not attempt to register with LIQUID or otherwise provide LIQUID with any personal information without the consent of a parent or legal guardian.

How to Opt Out

During a purchase transaction, you will be given the option to request to receive further communications from LIQUID by checking a box. If you do so, all subsequent emails you receive from LIQUID will have a link you can use to unsubscribe at any time.


We utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.

Updates to Privacy Information

Please review the site periodically to see any updates to the information provided here. This privacy policy was last updated on September 12, 2011.